Do you ever get anxiety when mining through Affiliates Networks trying to decide which affiliate to join? It can make any blogger a little loopy. Instead, place your focus on Trademark Affiliates that are guaranteed to bring you greater success compared to Amazon Associates or any other Affiliates program. Focusing on Trademark Affiliates to grow your blog monetization is a valid technique which many professional bloggers use. Delve into Trademark Affiliates and learn secrets on effectively marketing trademarks and generate revenue for your blog.
- 1 What are Trademark Affiliates?
- 2 Types of Trademark Affiliates to Utilize
- 3 Benefits of Trademark Affiliates
- 4 Strategies to Market Trademark Affiliates
What are Trademark Affiliates?
Trademark Affiliates are recognizable designs or expressions that easily identify a product or service from others. For example, bloggers use popular Trademark Affiliates daily in running a blog. These products or service trademarks are highly recognizable to bloggers and should be the main focus of your Affiliate Marketing efforts.
Types of Trademark Affiliates to Utilize
- Web Hosting Service
- Pinterest Marketing Partner(s) that you may utilize
- Email Marketing Software /Optins
- Consultant Services
- Plugins/Wordpress Frameworks and Themes
- Photo Stock Services
- Posting Service Providers
Basically, you need to think of your vendors!
Benefits of Trademark Affiliates
Trademark Affiliates are products and services you use every day and have more monetary benefits for you.
- Highly Engaged with the Product or Service
You know the ins and outs of this product or Service and can easily attest or point out flaws. Your readers will know if you are genuine in your review/recommendation of the product.
- Niche Oriented
Since you use this product or service, more than likely your audience is a target customer for the affiliate and should be utilizing it too. This is where the real benefit of Trademark Affiliate vs. Amazon Associates lie.
- Evergreen Promotion
Unlike Amazon Associates that you can promote limitedly, Trademark Affiliates can be plugged into any post and live within cornerstone posts.
Strategies to Market Trademark Affiliates
Create a Resource & Tools Page
When thinking of Marketing Trademark Affiliates, you need to first create a Resource and Tools page for your readers. These are the services you recommend. Here’s an example of my Resource & Tools Page.
Pin Resource and Tools Page
After creating your Resource and Tools Page, create a Pin for Pinterest and circulate it on your Group Boards and mainboards. Repin every 30 days. If you pin to your Group Boards on Tailwind, it will tell you when you pinned and a convenient repin button is also listed. You never know when you’ll get a click for an affiliate sale.
Google Analytics Top 10
Drill into your Google Analytics and post a blurb of your Resources & Tools Page to your Top 10 blog posts. Drill down to your top blog posts in the last 3 months.
Besides posting a regular blog post about the Trademark Affiliate, you should also consider writing the following post to multiple audiences.
Round-Up Comparison Post
For a round-up comparison post, your going to have to do a little trolling. You’ll need to find other bloggers and what service they use. It’s who uses what and why.
Here is an example of a roundup post of which I compared some top bloggers web hosting services.
If content is King, then an active email list is Heaven! Your email list is the key to marketing your Trademarks inconspicuously. What I mean by inconspicuously, is that you can contact your audience about news but not blatantly spam them with reasons to purchase a product. For example:
- Sales and Promotions (Ex. Labor Day)
- Policy/Structure Changes that impact your Audience
- Conferences or Events the Company is Hosting
Also, National Days – Ex. National Technology Day was on Jan. 6th. If I had planned correctly, I would have used my Affiliate Marketing Planner to craft an email to my subscribers about National Technology Day and listed all the resources I love that make blogging easy.
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You can even market your Trademark Affiliates in the footer of your emails. Simply add your sites logo at the bottom and place a short blurb about Powered By:
is Powered By:
Of course, you can always write a Tutorial about a product or service you use as a Trademark Affiliate. A good tutorial will have:
- How to Set-Up or use the product optimally.
- Captivating Screenshots – Include arrows and a comment bubble for a more visual effect.
- Video – A video detailing complex navigation or multiple sequences of steps is the best.
- Make sure you explain steps/mistakes NOT to make when using the product
Affiliate Manager – Exclusive Offers
Another great way to market Trademark Affiliates is to reach out to the Affiliate Marketing Manager and partner with them. You will need to pitch them your thoughts and ideas on partnering. Ideas can include:
- A dedicated discount code for your audience to use
- A personalized landing page for your audience
- Notices of sales and new service discounts
Don’t forget pitching National Days to your Affiliate Manager. A special code distributed to your base could be lucrative for you.
If you have a Media Kit, it would be great to add that to your email when pitching your Affiliate Marketing Manager. Media Kits can also be helpful when working with Sponsored Posts.
So, if you’re frustrated with your Affiliate Marketing efforts; especially with Amazon Associates, then focus on your Trademark Affiliates. Start your efforts on the top 10 products you use and branch out from there.