So, you’ve got some mad craft skills. You set-up an Etsy Business. It’s been going well for some time, or you’ve just started. But now, you’ve come to a roadblock. Sales are stagnant, and you don’t have repeat customers. Do you fold in the towel? What do you do? You create a blog to help market your Etsy Business. Below is a case study on how a blog promotes your Etsy Business.
- 1 Be Craft Happy
- 2 Establishing an Etsy Business
- 3 Drawbacks to an Online Business
- 4 Marketing Be Craft Happy
- 5 Benefits of Blogging an Etsy Business
- 6 Increase Repeat Customers and Engagement – Fan Base
- 7 Sounding Board
- 8 Passive Income
- 9 Build E-mail Lists
- 10 Trust
- 11 Sales Potential
- 12 Here ’s a great example of an Etsy Store Blog.
- 13 Etsy – Live in Mosaics – https://www.liveinmosaics.com/blog/
Meet Bhea from Be Craft Happy. Be Craft Happy is an Etsy Business with items handcrafted lovingly by Bhea. She has an array of keychain wristlets, sunglass case poaches and wall hangings. Bhea is also the Queen of Upcycling, taking something you’ve already had and repurposed it for a different product.
I’ve known Bhea for about 13 years, and she has always had a love for crafting. Before Bhea began her journey selling and establishing her Etsy Business, she sold 31 and embroidered at home for a local dentist office. To make room in her home for her love of crafting, she converted her downstairs guest room to an excellent craft shop, and it spilled over into her dining room:)
Establishing an Etsy Business
Bhea first began her Etsy Business in 2010. She opened her business because when she exhibited at craft shows, everyone would ask her if she had a store. When she first began Etsy, it didn’t do well, but it eventually started to pick up. She now has around 2,000+ sales from around the globe. Her best seller is her KeyChain wristlets. Typically, she has over 300 items listed on her store, but she recently went through a spring cleaning of sorts and is listing her best of Be Craft Happy.
Drawbacks to an Online Business
Bhea works full time, and of course one of the disadvantages is balancing family time and commitment to her Etsy Business. It’s On-Demand, you begin it because you love it. When it becomes fulltime, it’s efficiency. You feel as if you don’t have any free time, said Bhea.
Another drawback to selling on Etsy is product creation. Unlike a drop shipping store, Bhea has to come up with her own products. “Sometimes, you hit a wall, and you can’t think of products. That’s when you begin to soul search.”
Marketing Be Craft Happy
Bhea markets Be Craft Happy on Instagram and Facebook. She also recently began selling items on Amazon Handmade. I’ve urged Bhea to set-up a Blog with e-commerce capabilities to sell her items and promote them via Pinterest.
Benefits of Blogging an Etsy Business
Etsy believes in blogging. It even has a help section on their website on Setting up Your Blog and Creating Posts to boost traffic and sales on Etsy.
Increase Repeat Customers and Engagement – Fan Base
So, you got an order on Etsy. That’s Great! But this customer may or may not return. To get the customers to be more engaged, invite them to follow your blog to show them how you make the craft. This is a grand strategy to engage the customer, show off your mad business skills and increase the probability of being a repeat customer.
A blog is your sounding board for all the hard work you put in. It gives value and confirmation to customers on why they are paying XX amount of dollars to purchase your product. Show them (in pictures or video) the detail work, process, and time you put into making you’re unique, one of a kind product. Don’t be shy in touting your horn!
Setting up a blog is also a great way to build passive income with affiliate ads. You can have only craftsy ads run on your site and build income from that. This will also be a great way to build sponsorship, and it may inspire you with ideas about other products to make.
Build E-mail Lists
A blog can also help you build an email list, which will help you in increasing sales. Promote sales on Etsy via your blog subscribers list. It’s sure to generate more income.
Customers who opt to follow you on your blog and see the hard work you put into making your product will trust you. You will build trust, brand identity and repeat customers who will refer you to other clients. Why? Because Trust is all-encompassing karma that keeps customers returning for more.
A blog opens the door to significant potential for your Etsy business. It builds brand awareness, customer loyalty, and is a sales funnel. Buyers who are on the fence about purchasing a product will be more inclined to purchase if they see more details of the product in your blog.
Here ’s a great example of an Etsy Store Blog.
Etsy – Live in Mosaics – https://www.liveinmosaics.com/blog/
Jessica of Live in Mosaics recently got featured in the June 2018 HGTV magazine. Her blog is straightforward and shows excellent examples of her workspace and the staging of her products. Just viewing her pics of her work gives me ideas I want to implement in my home. I’m hooked!!
All in all, a blog cannot hurt your Etsy store. It can only enhance it, and if you are strategic about it, it can help you market and generate sales. If you need resources on how to start a blog, check out my articles on a Four Must Have Resources to Build a Strong Foundation and 10 Resources and Tools to be a Blog Entrepreneur.