2019 is just around the corner. It’s time to start thinking about your Blogging Goals for the new year. One goal many Blog Entrepreneur’s lists as the main goal is Blog Monetization. This is a 5 Part Blog Monetization Series focusing on different aspects of generating revenue for your blog. Designed to give you a clear understanding of income stream ideas and the importance of a diversified revenue generation. The series will post weekly until the New Year. Let’s begin by delving into Sponsored Posts.
- 1 What are Sponsored Posts?
- 2 How Do I Get Sponsored Post Opportunities?
- 3 Directly Solicited Sponsorship Opportunites
- 4 Niche Targeted Sponsorship Opportunities
- 5 Preferred Brand Sponsorship Opportunities
- 6 Influencer Media Agencies
- 7 Be Prepared with a Professional Media Kit
- 8 Furthering Along a Brand Partnership
What are Sponsored Posts?
Bloggers can work (partner) with brands to promote to your audience. These brands will pay you to write a post and promote their brand. Often times, your post will need to include links to the brand. Sound familiar? Yes, it does sound similar to Affiliate Marketing but Sponsored Posts can yield higher income or free products.
How Do I Get Sponsored Post Opportunities?
There are 4 ways you can receive sponsored post opportunities by being directly solicited, niche targeted, preferred brand and by working with influencer media agencies. To the most extent, all four ways are viable to receive sponsored post opportunities but the revenue and payment are not the same.
Directly Solicited Sponsorship Opportunites
As a new blogger, being approached directly by a company to promote a product can be thrilling. More than likely, you have not heard of the company before and the payment you receive is free products. For example, you will receive $80 worth of free plastic topiaries if you write a post about decorating topiaries for the holidays. You will be asked to promote the brand in a post to your audience.
Payment: Free Products
Pros: No legwork in finding a Sponsorship Opportunity. It’s your choice if you wish to promote the brand.
Cons: The brand may not be aligned with your audience.
Caution: When working with any brand who directly solicits you, make sure you do your research. Check out the company’s Better Business Burea rating. Proceed with caution because the brand never asked you for your traffic stats. A good brand sponsor wants to know the engagement level their product will receive. Do your due diligence!
Niche Targeted Sponsorship Opportunities
Similar to directly solicited sponsorship, niche targeted is simply a brand wants to work with you because of your traffic and niche. A brand will contact you requesting a media kit to preview your audience, social media followers and traffic to negotiate payment. Sometimes the brand will ask you to go to the store, by the product and do all the legwork. That’s a lot of work that you need to factor into the payment.
Payment: Money – Cash
Pros: Beginning of a beautiful relationship! If the brand likes your traffic stats, niche, and product engagement, this could be the start of you creating a new page on your blog for brands you work with.
Cons: Need to become familiar with the product. You may also have to state your rate. If you have the traffic and niche that aligns perfectly for this brand, then make sure you start your rate adequately. The best way to calculate what you should receive as payment is DAILY PAGE VIEWS / 10 = SPONSORED POST RATE
So if you have 250 page views a day, your sponsored post rate is $25. Also, remember to factor in the legwork you may have to do.
Caution: Don’t get shortchanged! In your Media Kit, you have the traffic and the niche then start your relationship on even ground.
Preferred Brand Sponsorship Opportunities
You have a brand that you love and want to partner with them. To begin this relationship, search for their PR department and try to find the PR persons contact information. Send them a nice email introducing yourself, your blog and why you love their product. Be sure to attach your Media Kit! Do not include your sponsored post rate. You may find that they will send you free products instead of paying you.
Also, remember to send the PR person stats on the post after it’s circulated for a time and any positive feedback you have received from your audience. Below are more suggestions on furthering a relationship with partnered brands.
Payment: More than likely receive FREE Products instead of money.
Pros: You love the brand and know the product well. It is a good fit with your niche.
Cons: You might have shot yourself in the foot by already loving the brand. They may feel compensation is not needed, but free products. Give it some time and the relationship may turn into a paid sponsored posts.
Caution: When researching the brand’s PR person’s contact information, be sure to see if the brand has an Affiliate Marketing Program. The PR person may refer you to that instead of partnering with them. Just be prepared for that scenario.
Influencer Media Agencies
Majority of bloggers find sponsored post opportunities via Influencer Media Agencies. The Influencer Media Agencies partner with a number brands and which you can choose to work with.
Here are some Popular Influencer Media Agencies:
Payment: Negotiated pay per post
Pros: Easiest way to find brands to partner with.
Cons: May have to meet traffic and social follower requirements.
Caution: You may not be accepted to a Media Influencer Agency. Try others until you find the right fit.
Be Prepared with a Professional Media Kit
When approaching and applying to brands for sponsorship opportunities, do have a Media Kit for your website prepared. You should have a professionally made Media Kit done for you and have the Media Kit accessible via your Contact Page.
Below are some great places to have Media Kits prepared for you at reasonable costs.
Or you can create your own Media Kit via Canva. Canva was multiple Media Kit Templates to choose from.
Furthering Along a Brand Partnership
When beginning a relationship with a brand partnership be sure to create a personable contact with the PR Manager or representative. Communication is the key!
Be Proactive – If you know of certain events or holidays approaching, then it’s a great time to bring it up to the brand’s manager as an to engage with your audience. For example, National Soup Day is coming up and you would like to promote the brands chicken soup that day.
Find Engaging Events and National Days with the Affiliate Marketing Calendar. It’s a free resource to help you research opportunities to partner with brands.
With 2019 fast approaching it’s a great time to begin planning and researching brands for sponsored posts. Get a Media Kit together or simply refresh an existing one. Be sure to subscribe to stay posted on this 5 Part Monetization Series.