😃Emojis are very unassuming. Adding a little smiley face here and there is innocent enough, but emojis are crafty little things. When used in specific contexts, like Instagram, it can be the difference between likes and post-death. Which proves … although emojis look innocent, they can yield much power. So, why are people not unleashing the power of Emojies on Pinterest? Emojis can be utilized on Pinterest to Increase Your Pins Click-Through Rates.
- 1 What are Emojis?
- 2 All About the Visuals
- 3 Why Use Emojis
- 4 Get Blog Traffic
- 5 Other Pinterest Places to Add Emojis
- 6 Calculate Your Click-Through Rate (CTR) on Pinterest
- 7 Best Emoji Translators
- 8 Give it a Try
- 9 Related Articles:
What are Emojis?
According to Wikipedia, Emojis are visual representations of emotions, objects or symbols. Some people consider emojis to be a millennial message fade. It really is the new language of the digital world. Emojis also has its own regulated body by the Unicode Consortium.
The Unicode Consortium is a nonprofit whose mission works to make digital language standard across the board. What, you don’t want 12 different faces for happiness floating around? JK!😄 The Consortium has members who have an interest in text-processing standards. Voting members of the Unicode Consortium include IBM, Apple, Microsoft, Facebook, Google, Oracle Cooperation, Yahoo!, and other tech giants. Another cool thing about the Consortium is it releases press news of upcoming new emojis published for public use. See the listing of new 2019 emojis here.
All About the Visuals
Most of us process information by what we see, which makes us Visual Learners. According to Social Science Network, 65% of Americans are Visual Learners. This is why people love Pinterest, Instagram, Snapchat, etc. It’s all about the visuals baby!
Emojies play a part in the visual learning realm. Just ask any teenager. Instead of texting words, they text emojis, and you are left to decipher what on earth those emojis mean. They can carry an entire conversation with just emojis.
Why Use Emojis
Emojis are attention seekers. Thus, if a majority of us are Visual Learners, then it proves why emojis are so eye-catching. Here are a couple of reasons bloggers should use more emojis.
Emojies are aesthetically pleasing to the eyes. They are like little bits of confetti sprinkled on a screen. Emojis engages users curiosity and curiosity leads to clicks, views, lower bounce rates which equal TRAFFIC!!
Breaks-Up Monotonous Text
Boring content is out. Visuals are in! As a blogger, we do place pics in a post to break up the text but what about boring descriptions? Placing an emoji in the description area is eye-catching and will engage a user to read the story. I have even put an emoji in my sites welcome message.
Can act as a Lead Magnet all by itself.
A simply emoji pointing to a product or service brings life to it. See Ivory Mix’s Instagram Bio as an example.
Revive Stagnant Pins
Want to dust off the cobwebs to older posts in Pinterest? Revive stagnant pins by adding emojis to the pin description. Emojies can also be added to Tailwind descriptions to catch the 👁of tribe members to pin it again and again.
Leg-Up in Pinterest
With virtual pin eye candy EVERYWHERE on Pinterest, emojis will help give you a little extra sparkle and pizzazz. You will catch the eyes of pin viewers, highlight some pin descriptions and intrigue readers to click on your pin. Which is what we want, right? 👍
Get Blog Traffic
Hands down, the number one best place for bloggers to use emojis is Pinterest. Pinterest is all about the visuals, and as we all strive to get repins of our posts, we need actual clicks. We need traffic! Don’t get me wrong, I love repins. But to have readers click the link to read the post is the best.
Adding some emojis to your pin description can increase the click-throughs on your pin. I did a little experiment on one of my pins. I added some emojis to a pin that seemed to have died and looped it to some group boards. Not only did I get some repins, but I also got some good traffic. 👏🙌
Other Pinterest Places to Add Emojis
Pinterest About Me Description
If you have a Lead Magnet that you would like to bring attention too, place it in your Pinterest Description.
Pinterest Pin Descriptions & Board Descriptions
As I mentioned above, adding emojis to a pin description can revive a stagnant pin. Adding emojis to a board description can also be eye-catching to readers.
Since Pinterest took away the ability to post pins in communities, we can use emojis to highlight photos or other items we post. Until we have the capability to display pins in communities, Pinterest communities are like Instagram. So, work magic by utilizing emojis. Here is an example of a photo I recently posted.
Tailwind for Instagram
I use Tailwind for Instagram to schedule my Instagram posts. Using emojis is essential to Instagram and helps gain followers and likes.
For my main posts for my Lead Magnet on At Home Livelihood’s Facebook page, I have also drawn attention to the posts by adding emojis to download the free template.
Calculate Your Click-Through Rate (CTR) on Pinterest
To experiment on pins by adding emojis, you will want to calculate your click-through rate before and after you have entered in emojis. Just log in to your Pinterest Analytics Account and click on the pin you would like to calculate the click-through rate.
Go to: Pinterest – Analytics – Overview – Profile – You can find your pin via the Impressions, Saves or Clicks Section.
Next, click on the pin you would like to calculate. Then, Click on See More Stats.
Pinterest gives you only 3 options to choose for length on time on pin stats – 24hrs., 7 or 30 days. I picked 30 days.
To calculate the CTR, merely divide the Impressions by actual clicks. Here is an example of one of my pins that I am editing the descriptions to add emojis for more clicks and repin it or Smart Loop it via Tailwind.
As you can see my CTR is pretty low. I’m getting lots of impressions, but my CTR is only 8%. Although I do not know what a good CTR rate for a nonpromoted pin is on Pinterest, I can strive for 10%. With some changes and emojis, maybe it will hit that 10% goal in another 30 days.
Best Emoji Translators
If you have a Mac, you can just only use the iMessage Feature to copy and paste emojis to the desired place. I like it because I can type in descriptions and copy and paste it all at once. This is really handy for scheduling Instagram posts on Tailwind. I personally like the emoji translators that allow you to enter in a sentence and translates it into emoji language. Some free emoji translators that I recommend below are compatible with the web only.
It allows you to enter in a sentence and then it will translate it into emoji language. Some phrases weren’t able to be converted. Such as Help Me! To use, just enter in your sentence you would like to translate and click the blue button
Built by a woman developer and hosted on her website, this emoji tool is pretty fun to use. I like how Monica has an amusing example of an emoji message. 😱!!! The 🏘 is 🔛 🔥 and the 😺 is 🍽 all the 🍩! The tool replaces most words with emojis and leaves the other untranslatable words intake.
I love this site because sometimes, I don’t know the darn emoji means. This site lets me look up an emoji and view the meaning and complete history of the emoji. Just select an emoji, and then you will see it on the right-hand side. Click on the link to view its history and meaning.
Give it a Try
Emojis are a great tool to use on Pinterest and can be leveraged to help you stand out in the content pool. While this may be a learning curve for some (as it was me), I recommend you pick a couple of stagnant pins, calculate the CTR and then unleash the power of emojis. You might be pleasantly surprised when you recalculate your pin’s CTR in a few weeks.